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Welcome to Bluefire. Think of us as:

 
 
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Bringing hard data to “soft” culture notions

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Taming information overload

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Employee experience architects

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Champions of smooth and positive change

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Supercharging your team and resources

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Project success drivers

 
 
 

Communication, connectedness, purpose are at the heart of high performing cultures.

Bluefire was started by and is led by Janet Swaysland. She works both solo and with small teams to help organizations achieve their goals through communication and culture strategies.

She’s been in your shoes, as a client navigating enterprise challenges and initiatives, leading corporate communications and employee engagement, advising leaders, collaborating across functions, smoothing change. And she’s built deep communications and culture strategy expertise at large consulting firms and small boutiques. 

See more on Janet’s points of view on the Bluefire blog and her LinkedIn articles

See more about her experience at Weber Shandwick, Iron Mountain, Monster, and with the Conference Board, Energage and beyond.

“After many years in marketing and communications focusing on everybody outside the organization (customers, investors, influencers) I pivoted to what’s happening (or not)   inside   the organization. Because if the people on the inside don’t get it and can’t do their best work, are not connected to leaders and the mission, the business won’t succeed no matter how great the marketing is.”

“After many years in marketing and communications focusing on everybody outside the organization (customers, investors, influencers) I pivoted to what’s happening (or not) inside the organization. Because if the people on the inside don’t get it and can’t do their best work, are not connected to leaders and the mission, the business won’t succeed no matter how great the marketing is.”

 
 

“Janet is like a lighthouse, shining a light on what’s important and needs attention, guiding people to see opportunities and the best path forward, especially amid complexity and crises. She also has a remarkable talent for making people feel both safe and inspired so that they — and their teams —  can have important conversations and make difficult decisions.”

Lois Kelly is co-author of Rebels at Work – A Handbook for Leading Change from Within, and founder of Foghound